Assistant Professor, Business Administration
Aylin's conducts research in the domain of consumer behavior with a focus on the intersection of sustainable consumption and consumer identity. Her research consists of two complementary streams. In the first stream, Aylin examines how consumers’ political identities (i.e., conservative vs. liberal) influence their sustainable consumption decisions and support for alternative business models such as the sharing economy. In the second stream of research, she examines how consumers’ relationship identities (within romantic relationships) influences their sustainable consumption behaviors as well as their relationships with brands.
Read more about Aylin's research and publications here Länk till annan webbplats, öppnas i nytt fönster.