MMTC

Media Management and Transformation Center

Staff

Team Member
Mart Ots
Director, Assistant Professor
Mart is the director of MMTC. He also knows a fair bit about marketing, advertising and media policy.
Team Member
Benjamin Hartmann
Acting Assistant Professor
Benjamin is a guitar and music aficionado and likes all the things related to that. This is good because his award-winning research explores the nexus of consumer culture, marketing, and media. CV
Team Member
Sara Ekberg
Doctoral Candidate
Sara is our social catalyst at MMTC. She knows everything and everyone. Her research focuses on changing organizational cultures and values in traditional media.
Team Member
Barbara Eklöf
Administrator
Barbara is the administrator at MMTC. She keeps track of us and makes the center run every day.
Team Member
Adele Berndt
Associate Professor
Adele is really interested in consumers and their purchasing behaviors.
Team Member
Hamid Jafari
Doctoral Candidate
Hamid is working with various aspects of retailing and supply chain management. His students have named him the best teacher at Jönköping International Business School.
Team Member
Rolf Lundin
Professor of Business Administration
Rolf is our senior powerhouse and former dean of the business school. His interests include project management and temporary organizations.
Team Member
Leona Achtenhagen
Professor of Business Administration
Leona has researched media firms from a range of perspectives including strategy, entrepreneurship, and organizational issues.
Team Member
Berit Hartmann
Acting Assistant Professor
Berit explores accounting practices from a Latourian perspective.
Team Member
Joaquín Cestino
Doctoral Candidate
Joaquín studies the business model development in the media sector. He has worked in leading firms both in consumer goods and media.
Team Member
Songming Feng
Doctoral Candidate
Songming is interested in content marketing and the new advertising markets. He has profound experience from top level PR and marketing communications firms.
Team Member
Erika Arevalo
Doctoral Candidate
Erika knows everything there is to know about place branding and the role of social media.
Team Member
Anette Johansson
Assistant Professor (School of Engineering)
Anette's specialities include media entrepreneurship and the magazine sector.
Team Member
Zehra Sayed
Doctoral Candidate
Zehra specializes in ownership issues and foreign direct investments in emerging markets.
Team Member
Patrik Wikström
Principal Research Fellow at Queensland University of Technology
Patrik is our outpost in Australia. Based at Queensland University of Technology his research covers participatory culture and media innovation, and he knows everything there is to know about the business of the music industry.
Team Member
Lucy Kung
Professor of Business Administration
Lucy is a specialist in strategic change, innovation and creativity in the media industries.
Team Member
Karl Erik Gustafsson
Professor Emeritus
Karl Erik is one of the founders of MMTC and professor emeritus. You can ask him about anything that relates to the newspaper industry in Sweden or any other country in Europe.
Team Member
Stefan Melesko
Associate Professor
Stefan has long experience from several large Swedish media companies. He has a special interest in financial issues, including mergers and acquisitions in the media sector.
Team Member
Min Hang
Affiliated Researcher
Min Hang is an Associate Professor at Tsinghua University in Beijing.  She has a relationship with MMTC since the center was founded and represents MMTC in Asia.
Team Member
Cristobal Benavide
Affiliated Researcher
Cristobal is vice dean at University de Los Andes, Santiago, Chile, former news anchor, and representing MMTC in South America.
Team Member
Hanna-Kaisa Ellonen
Affiliated Researcher
Hanna-Kaisa is professor at Lappeenranta University of Technology, Finland. She is always full of ideas and has done research on strategic development, branding and entrepreneurship in the media sector.
Team Member
Katja Brunk
Affiliated Researcher
Katja is based as a postdoc in at EMST Berlin and investigates how the merge of different consumer cultures is negotiated in social media.

About us

Researching Digital Innovations & Business Renewal

About JIBS MMT Centre

Digitization has been changing the ways media are consumed and produced. The effects can be traced to various aspects of everyday life for consumers, firms, and other stakeholders in society. At the Media Management and Transformation Centre (MMTC), we take interest in the business implications of this development, including the market dynamics, innovations and strategic responses in the media industries. The work at MMTC builds on the tradition at Jönköping International Business School to explore and excel in the areas of Renewal and Entrepreneurship.

Beyond generating new insights in areas such as strategy, entrepreneurship, innovation, marketing, retailing and branding, MMTC aims to be a meeting place and provide services to both academia, practitioners and the wider society. The centre continuously offers programs for visiting scholars, it provides seminars and doctoral courses, it provides support and infrastructure to the European Media Management Association (emma), and it is the home of the Journal of Media Business Studies – one of the main journals in the field. Scholars at MMTC regularly participate in the public debate and provide advisory services to government bodies, trade associations and companies.

MMTC was launched in 2003 with the support of the Carl-Olof and Jenz Hamrin Foundation, and has since then been recognized as one of the most central academic institutions in the field of Media Management and Economics both nationally and internationally.

About Media Management

On the one hand, legacy media has to respond to highly competitive markets characterised by speed, innovation and surprise. To react quickly, it can be necessary to transform business models, management, organisational structures, to resonate with digitized consumer cultures. On the other hand, media management is no longer exclusive to media firms: the need to understand the economics and management of digital media is increasingly evident in most industries and operating functions. We take interest in both these perspectives.

News

Research

Research Objectives

Established to research theories, strategies, and best practices in media management, our research initiatives specifically aim to explore digital innovation and renewal from multiple perspectives: consumers, firms, policymakers and other stakeholders. Insights are intended to help leaders of media firms improve the competitiveness and sustainability of their enterprises in a dynamic environment.

Research Areas and research philosophy

Within the core area of digital innovation and renewal, MMTC embraces cross-disciplinary approaches. We encourage the use of qualitative as well as quantitative research methods. We encourage projects developed in collaboration and dialogue with firms and practitioners. We encourage collaboration between different fields like economics, business administration, communication, journalism, sociology and anthropology.

Publications

Latest Publications in DiVA - Academic Archive On-line

DiVA - Academic Archive On-line

See all publications

Contact

MMT Centre
Jönköping International Business School
Box 1026
SE-551 11
Jönköping
Sweden

Tel: + 46 36 10 10 00
Fax: + 46 36 16 00 70
E-mail: mmtc@jibs.hj.se

Barbara Eklöf
Administrator
Tel: +46 36 10 17 30
barbara.eklof@jibs.hj.se